Custom branding deadline — book by July 11
BBR Beauty Show · July 27
Prepared for
Sisi Amara & Kimberly Steinberg
Publik Label · on behalf of Ruechi by Karrueche Tran
Venue
Chelsea Industrial
130 W 29th St, New York, NY
📅 Sunday, July 27, 2026
💄 BBR Beauty Show
✨ Press · Buyers · Influencers
Why Pop Bar belongs at this activation
Karrueche has 13.9 million people
who trust her taste completely.
We are built to be photographed.
who trust her taste completely.
We are built to be photographed.
Pop Bar is not catering. We are a social object — a handcrafted, all-natural gelato and sorbetto pop that lives at the intersection of beauty, luxury, and viral content. We style our presentation to match your brand's aesthetic. Your guests don't just eat a pop. They post it.
Every pop is custom-branded with Ruechi's identity. Every photo taken at this event is Ruechi content. One great story from Karrueche is worth more than any ad spend — and we are designed to be that moment.
Every pop is custom-branded with Ruechi's identity. Every photo taken at this event is Ruechi content. One great story from Karrueche is worth more than any ad spend — and we are designed to be that moment.
Choose Your Activation Tier
Option 1 — Essentials
On-brand delivery. Clean and professional.
$3,561 all-in
500 pops — 3 sorbetto-forward flavors
Pop Bar branded cart + display
2 Pop Bar attendants (4 hours)
Manhattan delivery to venue
Biodegradable cellophane wrap
⭐ Recommended
Option 2 — Branded Experience
Custom branding. Full presence. The option that gets posted.
$3,729 all-in
500 pops — 3–4 flavors
"Ruechi" + July 27 laser-engraved on each stick
Branded wrapper with Ruechi logo + event date
Custom-styled Pop Bar cart, matched to Ruechi color palette
2 Pop Bar attendants (4 hours)
Manhattan delivery + setup
Option 3 — Full Activation
Two carts. Three staff. Complete brand immersion.
$6,168 all-in
800 pops — up to 5 flavors
Engraved sticks + Ruechi-branded wrap on every pop
2 Premium custom-branded display carts + linen
3 Pop Bar attendants (4 hours)
Manhattan delivery + full setup & breakdown
Complimentary flavor tasting session (credited toward booking)
Lifestyle photos of setup provided for Ruechi use
Recommended Flavor Palette for Ruechi
All sorbettos dairy-free, gluten-free, all-natural. Final assortment confirmed at tasting. Dark choc dip +$0.75/pop.
Your Branding. On Every Pop.
Choose Your Wrapper Style
✦ Wrapper style selected at tasting. Final proofs delivered within 48h of booking. ✦
The Multi-Event Partnership Framework
BBR Beauty is the starting point, not the ceiling. Karrueche's audience follows her across every activation — concerts, brand launches, pop-ups, press events. Pop Bar wants to be the food experience at all of them.
Priority pricing on all future Karrueche-affiliated events
Guaranteed capacity reservation — no waitlist for confirmed events
Brand templates on file — zero lead time for repeat activations
Pop Bar tags Ruechi/Karrueche in all event content
Pricing and terms reviewed together after third event
Ready to Lock in July 27?
✉️ Confirm Your Tier — Reply to Andrew
50% deposit secures your date · ACH/check preferred, card available (+3%)
Questions? andrew@pop-bar.com · (212) 444-8141
⚠️ Custom branded sticks require 10 business days minimum production.
Book by July 11 to guarantee Ruechi branding on every pop.
Options 2 & 3 include a complimentary tasting — schedule yours now.
Book by July 11 to guarantee Ruechi branding on every pop.
Options 2 & 3 include a complimentary tasting — schedule yours now.
What Happens Next
🌿 All-natural, handcrafted NYC
📸 Branded content included
🤝 14 years of events
✅ Full refund 14+ days out
Handcrafted Gelato & Sorbetto · NYC · Since 2010